#note/sourcereview/book ## What is the thesis? _Your brand is your value, and it is only what people think when they say the word they associate with your brand._ ## Am I convinced and why? ## Summarize the argument ## What is the other side of the argument? ## What else do I wonder about? ## Action ## When do I want to stumble across this? ## Source: Ries, A., & Ries, L. (2012). _The 22 immutable laws of branding: How to build a product or service into a world-class brand ; This edition combines the 22 immutable laws of branding and the 11 immutable laws of internet branding with added illustrations and text_ (1. ed., print). HarperBusiness