“(1) Identify a problem in the world that people are talking about, (2) Establish a gap in the current knowledge or thinking about the problem, and (3) Articulate a hook that convinces readers that this gap is of consequence.” (Lingard, 2015, p. 252) #note/quote Lingard, L. (2015). Joining a conversation: The problem/gap/hook heuristic. _Perspectives on Medical Education_, _4_(5), 252–253. [https://doi.org/10.1007/s40037-015-0211-y](https://doi.org/10.1007/s40037-015-0211-y)