#note/sourcereview/book ## What is the thesis? _You can generate unlimited content if you consider a list of topics and formats and are willing to unite them methodically and creatively. By having a broad range to pull from, you can plan your content, plan your releases, and create a more robust brand._ When thinking about creating content, [[start with why]]! She recommends considering a set of questions to help discovery why (page 21) > "I create content because ... > The primary audience will be ... > If my audience consumes my content it will lead to ... > I hope that my audience will describe my content as ... > I hope my audience will say my content makes them feel ... > I want to create content similar to what I see from ... > I hope that creating content will make me feel ..." - **Content Idea = Focus + Format** - **Start with the Focus, then decide the format** _What's a focus?_ Things like people, data, examples, products, opinions are focuses (foci?) _Whats a format?_ Things like writing, infographics, audio, video, images, quizzes, tools, maps | **Focus** | **The Lens Through Which The Story Is Told** | | -------------- | -------------------------------------------------------------------------------- | | **People** | Center content on individuals or groups. Examples: profiles, interviews. | | **Basics** | Explain foundational concepts or FAQs. Examples: guides, tutorials. | | **Details** | Zoom in on specific aspects. Examples: behind-the-scenes looks, deep dives. | | **History** | Explore past events, origins, or evolution. Examples: timelines, retrospectives. | | **Process** | Highlight workflows or step-by-step instructions. Examples: how-to guides. | | **Curation** | Aggregate resources or information. Examples: "Top 10" lists, resource roundups. | | **Comparison** | Juxtapose items for analysis. Examples: reviews, pros and cons, versus posts. | | **Data** | Present statistics, trends, or metrics. Examples: reports, infographics. | | **Opinion** | Share viewpoints or reflections. Examples: editorials, commentaries. | | **Results** | Showcase outcomes or achievements. Examples: case studies, testimonials. | | **Format** | **The medium used to tell the story** | | ---------------- | ------------------------------------------------------------------ | | **Articles** | Written narratives, blog posts, or editorials. | | **Audio** | Podcasts, interviews, or voiceovers. | | **Video** | Explainers, vlogs, or live streams. | | **Images** | Photography, memes, or static visuals. | | **Infographics** | Visual representations of data or processes. | | **Timelines** | Chronological displays of events or milestones. | | **Quizzes** | Interactive questions for engagement or education. | | **Tools** | Calculators, templates, or apps. | | **Live** | Real-time content like webinars or live Q&A sessions. | | **Social Posts** | Bite-sized content for social platforms like Instagram or Twitter. | There are also _content multipliers_ which help you turn one idea into multiple outputs. This reminds me of this combo infographic: ![[CleanShot 2025-01-16 at 15.59.56.jpg]] (Lessing et al., 2021) _In this case, she points to expanding your basic ideas through other means. One multiplier might be audience demographics: how might your content work for novices, intermediates, or experts in the field? How about rural vs urban vs suburban, young readers vs retirees?_ ## Am I convinced and why? This book is a perfect example of a powerful and simple framework for a complex problem. Well done! ## Summarize the argument Don't stick with your easy for first instinct for content creation, use the content fuel framework to help you brainstorm and expand your creations! ## What is the other side of the argument? Go with the [[Flow]], don't schedule and plan your content, let inspiration drive you! ## What else do I wonder about? Are there other approaches to planning content I'm not aware of? ## Action - Consider periodic [[content bankruptcy]] - Writing is not the only format, I should consider adding complexity and meaning to this blog by way of more diverse forms of communication, such as infographics, comics, pictures, quizzes, maps, etc. ## When do I want to stumble across this? #on/creativity ## Source: Lessing, J. N., Mark, N. M., & Pierce, R. G. (2021). How to Get More Juice From Each Squeeze: Maximizing Outputs From Academic Efforts. _Academic Medicine_, _Publish Ahead of Print_. [https://doi.org/10.1097/ACM.0000000000004438](https://doi.org/10.1097/ACM.0000000000004438) Deziel, M. (2020). _The Content Fuel Framework: How to Generate Unlimited Story Ideas_. Storyfuel Press. Website: [The Content Fuel Framework](https://www.melaniedeziel.com/the-content-fuel-framework/) %% ## References, Quotes, Ideas ```dataview table file.mtime.year + "-" + file.mtime.month + "-" + file.mtime.day as Modified from [[ ]] and !outgoing([[ ]]) sort file.mtime desc ```