%% [[Doing]] people:: #people/richardthaler Lon Setnik dates:: 2022-12-03 %% *Influencing choice through context changes.* This reminds me of [[Nudge to allow choice and mold behavior]], make [[Wu Wei]] -> make the right thing the easy thing to get the right [[Forming Habits]] It's kind of like [[Design thinking]] and [[Design my life to live]] to live the way I want so that my [[default mode]] gets me where I want - This term coined by Thaler and Sunstein (2008) refers to the practice of influencing choice by “organizing the context in which people make decisions” (Thaler et al., 2013, p. 428; see also [nudge](https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/nudge/)). A frequently mentioned example is how food is displayed in cafeterias, where offering healthy food at the beginning of the line or at eye level can contribute to healthier choices. Choice architecture includes many other behavioral tools that affect decisions, such as [defaults](https://www.behavioraleconomics.com/default-optionsetting/), [framing](https://www.behavioraleconomics.com/framing-effect/), or [decoy](https://www.behavioraleconomics.com/decoy-effect/) options. (below Choice Architectures) This matters because [[our environment shapes our behavior]] ### What would the opposite argument be? %% tags: #note/idea #on/behavior #on/design %% ## Sources: [[Nudge]] [choice architecture](https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/choice-architecture/)