topic: [[Creating]] created: 2023-02-23 *The world wants my attention for it's profits, how should I act to participate in getting the right value for my efforts.* This reminds me of [[any attention is a behavioral reinforcement]], if I pay attention to Twitter, for example, I add to the power of Twitter overall, and support it's mission. Value has shifted from distribution (newspapers) to attention. The attention economy recognizes that all humans have a maximum capacity for attention. That attention is valuable in that if it can be accessed for things like advertising or interest, that attention can be leveraged into an economic advantage for the organization, product, or interest that has gained your attention. Since [[Four Thousand Weeks]] is the average human life span, and during that time our attention only exists to a limited amount, as the available content has outgrown the human capacity to access all content, the leverage point is now in getting human attention to the content. This has happened at the same time that content can be infinitely scaled at zero (or near-zero) [[marginal cost]]. This creates a winner-takes all economy for the groups that can win the attention on a certain topic. This is the basis for how Ben Thompson's [[Aggregation theory]]. The smiling curve describes where in the attention economy the value lives: ![[smilingcurve-1.png.webp]] (Thompson, 2014) So for me, this means I need to be in the content creation space in order to get some of this value. This trend is just starting in the world of health professions education, which is very much owned by the publisher gatekeepers. My experiments with AI so far with the [[Scientific Paradigms]] post show the future of publishers living in the value space is limited. ##### What would the opposite argument be? You still need to just focus on [[Creating]] the best content, that's still the way of being most successful. [[Producing]] the best is still the key to being valuable. This is in good alignment with Cal Newport's [[🐓 Idea Farm/3 Inbox of ideas/Deep Work]], focus on the best work to get the highest value. tags: #note/thing | #on/attention | #on/valuechain | #on/creativity ##### Sources: [The Social Dilemma] [[Four Thousand Weeks]] [Stratechery: Concepts/Aggregation Theory](https://stratechery.com/concepts/) Thompson, B. (2014, October 28). _Publishers and the Smiling Curve_. Stratechery by Ben Thompson. [https://stratechery.com/2014/publishers-smiling-curve/](https://stratechery.com/2014/publishers-smiling-curve/)