[[Learning]] tags:: #on/assessment dates:: 2022-04-01 *No advertising here, this is business you've earned the old fashioned way, with greatness.* Earned Growth Rate is the accounting level assessment that is parallel to the _Net Promoter Score_. Earned Growth Rate is the growth that is a result of word of mouth. The measurement is done at the time of signup of new customers, asking how they learned about your product. You also need to consider the re-signup of previous customers. So a calculation might be that 80% of your growth this year was from 50% repeat customers and 30% word of mouth customers. You do not want to include people who you acquired through advertising, sales, etc. How would this work in a class that is mandatory? I wonder about asking the question: "If you had to pay for this class with your own money, would you?" or "What if anything prevented you from finding this class so valuable that you would pay for it with your own money?" ### What would the opposite argument be? It doesn't really matter, what really matters is growth itself. ## Sources: https://hbr.org/sponsored/2022/03/beyond-net-promoter-score-customer-experience-measurement-reimagined Also housed in Zotero