*Humans are more strongly influenced by negatives then positives.* This reminds me of Michal Lynch saying we need to do 10:1 positive to negative [[Feedback]]. It's also like the [[peak-end effect]] Fear is strong than love when it comes to our behavior. Witness our over-reaction to certain stimuli. It matters because negative attack adds do more than positive adds. The human brain is more strongly affected by negatives. ### What would the opposite argument be? ## Sources: